News

I spontaneously wrote a post on LinkedIn and Facebook five months ago. I was talking about where we were, our vision,...

Untraced Golfing. Solutions to bring more women on the golf courses.

Golf and women (3/3) - What could convince women to play golf?

What solutions could we implement to attract women and girls on golf courses. We propose ideas on both structural and non structural levels.

Golf and women (2/3) - Why do some women play golf?

The reasons why some women do play golf. How did they start, why are they playing and why (some) did they stop playing? This article is the second of a set of three.

Untraced golfing. Why women don't play golf?

Golf and women (1/3) - Why don’t most women play golf?

The reasons why women don't play golf. And what would make them come and play golf. This article is the first chapter of a set of three.

Untraced Golfing. Solutions to bring more millennials on the golf courses.

Golf and millennials (3/3) - What could convince millennials to play golf?

What solutions could we implement to attract millennials on golf courses. We propose ideas on both structural and non structural levels.

Untraced Golfing. Why some young golfers play?

Golf and millennials (2/3) - Why do some millennials play golf?

The reasons why some millennials do play golf. How did they start, why are they playing and why did they stop playing? This article is the second of a set of three.

Untraced golfing. Why millennials don't play golf?

Golf and millennials (1/3) - Why don’t most millennials play golf?

The reasons why millennials don't play golf. And what would make them play golf ? This article is a first of a set of three.

The story behind this picture ;-)

The story we had with this picture and the lessons we learnt from it. Scary at the beginning but really instructive in the end.

#our story

Bringing the polo and jacket to life : three rules we followed for sustainable clothing production

How do we source our materials, how do we ship materials, how do we manufacture and deliver our products? How do we work and what's in our products for consumers?